Romm demonstrates that you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging - even your Tweeting. The book also looks at the language intelligence of President Obama and Governor Romney. Nothing could be more relevant in 2012 as Americans prepare to make vital choices following the elections. Language Intelligence will not only prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used and misused by candidates on the stump. With a few easily digestible and memorable concepts, Language Intelligence also offers listeners an indispensable roadmap for today’s political and pop culture landscape. _"For anyone who seeks to understand why Lady Gaga’s music has become a global phenomena or how to avoid ‘Etch-A-Sketch’ moments, this book is for you," _said Romm.